Betbazar, a business-to-business iGaming platform, has teamed up with sports information and broadcast supplier SIS (Sports Information Services) to augment its content selection. Through this collaboration, Betbazar will incorporate SIS’s equine and canine racing offerings, amongst others, into its system. This alliance aspires to widen SIS’s footprint and bolster Betbazar’s catalog.
This development follows Betbazar’s role in brokering an agreement between Beter and Superbet on its marketplace. Betbazar’s Chief Operating Officer, Max Sevostianov, conveyed excitement regarding the collaboration, noting that it corresponds with their objective of furnishing clients with the most vibrant content. He anticipates this is merely the commencement of a protracted and prosperous association.
The accord will additionally enable SIS to utilize Betbazar’s platform to display its recently revamped greyhound racing calendar, crafted in conjunction with PGR.
Andy Kelly, the Chief of Business Alliances at SIS, conveyed his excitement regarding the joint effort, remarking, “We are dedicated to providing premium content and answers, and we’re delighted that Betbazar acknowledges this worth. By incorporating several of our most in-demand offerings into their collection, they can now furnish even greater value to their clientele.”
This alliance trails another current European horse racing agreement for SIS, on this occasion with the Spanish horse racing organization, Asociación de Hipodromos Españoles.
