The United Kingdom’s advertising regulatory body, the Advertising Standards Authority (ASA), determined that a gaming promotion from Kwiff on the Portsmouth Football Club webpage violated industry regulations. The problem? The advertisement, which highlighted Kwiff’s “Book of Dead” deal, was present on a section of Portsmouth’s site that, although not directly linked to the “Junior Blues” youth program, was within the news area containing information for young fans aged 4-17.
Even though Kwiff, under the ownership of Eaton Gate Gaming, contended that all 33 individuals who interacted with the advertisement were of legal age and that the page included a mention of adult memberships, the ASA ultimately favored a more stringent interpretation of the guidelines, which are designed to shield minors from gambling promotions.
A United Kingdom gaming firm, Eaton Gate Gaming, found itself in trouble with the Advertising Standards Authority (ASA) due to promotional materials for a youth-oriented membership plan. Although the business claimed it was aiming at adults, the ASA argued that adolescents in the “Pompey Teen” group (ages 13-17) were likely to encounter the advertisements on their own. Consequently, both Eaton Gate Gaming and Kwiff, another involved business, are facing limitations on ad placement and serious cautions regarding future marketing directed at underage individuals.
