The prominent sports media entity, Polaris Network, has recently acquired AlAireLibre.cl, a Chilean platform dedicated to sports journalism. This strategic maneuver signifies Polaris’s ambition to dominate the Latin American sports news sector.
Renowned for its comprehensive coverage of Chilean football, AlAireLibre.cl was previously under the umbrella of Grupo Cooperativa. This purchase aligns with Polaris’s history of shrewd expansion, reminiscent of their acquisition of prominent UK sports platforms, MrFixitTips and SportsMole.co.uk.
Recall their earlier purchase of Lakersbrasil.com this year? Furthermore, they have been collaborating with fan communities supporting top-tier Brazilian clubs such as Flamengo, São Paulo, and Palmeiras. Their focus on capturing the fervent South American fan base is evident.
Julien Josset, a co-founder of Polaris, expressed his enthusiasm regarding the agreement. He conveyed gratitude towards the Grupo Cooperativa team and emphasized AlAireLibre’s existing status as a leading brand. With the combination of the original staff and Polaris’s proficiency, he exuded confidence in their ability to further elevate its stature.
Cooperativa’s leader, Luis Ajenjo, conveyed his contentment with the agreement, commending North Star Network for their expertise and commitment during the entire endeavor. He recognized the unparalleled intricacies they jointly overcame and extended his well wishes for their upcoming venture at AlAireLibre.cl.
Concurrently, the groundwork is laid for a profitable legal sports wagering sector in Brazil, as regulations are being established. President Luiz Inácio Lula da Silva’s temporary order in July initiated the procedure, and the ensuing refinements to the structure have even garnered endorsement from the International Betting Integrity Association (IBIA). The eagerness is evident as Brazil readies itself to capitalize on this auspicious income source.
