AvatarUX, a burgeoning force in the online casino game industry, welcomes a new leader. Lara Falzon, an experienced professional with a proven track record at organizations like Bragg Gaming Group, Red Tiger, and NetEnt, assumes the position of Chief Executive Officer.
Falzon succeeds Nicola Longmuir, who guided the company through a phase of remarkable expansion in 2023. Longmuir’s departure stems from personal considerations.
This leadership transition coincides with a promising period for AvatarUX. The company has been broadening its presence into emerging markets and captivating players with a surge of original and inventive slot games.
Falzon expresses her enthusiasm, remarking, “AvatarUX possesses a promising future, and I am thrilled to contribute. Their commitment to innovation and crafting genuinely engaging games distinguishes them.”
Tomas Bäckman, Chairman of the Board at AvatarUX, echoes Falzon’s positive outlook. “Lara’s expertise and guidance are precisely what we require as we persist in expanding and introducing captivating new games to the market.”
Wed also like to express our gratitude to Nicola for her dedication over the last couple of years and extend our best wishes for her upcoming pursuits.” This expression, possibly from a corporate farewell note, emphasizes the latest collaborations of AvatarUX, a game developer renowned for its novel features such as PopWins. In October 2023, they teamed up with Slotegrator, substantially enhancing Slotegrator’s game collection with more than 20 of AvatarUX’s captivating slot titles. Previously, in February 2023, AvatarUX also formed a strategic alliance with Soft2Bet, an action intended to broaden the availability of their games to a larger player base.
