Catena Media, a performance marketing firm headquartered in Malta, has expanded its presence in the German affiliate sector by purchasing BrokerDeal.de. The transaction, estimated at €3.6 million (around $4.4 million), grants Catena Media ownership of all affiliate marketing resources linked to the BrokerDeal.de website.
An initial payment of €1.2 million (roughly $1.48 million) is included in the purchase agreement, with the balance contingent on BrokerDeal.de’s performance over the following two years. The total acquisition price might reach €4.8 million (about $5.91 million) if certain revenue goals are achieved.
BrokerDeal.de allows users to compare and evaluate financial services brokers. It also manages a sizable affiliate network. Catena Media was especially drawn to BrokerDeal.de’s concentration on “high-net-worth retail investors” and its impressive recent financial results.
Henrik Persson Ekdahl, Catena Media’s interim CEO, shared his excitement about the acquisition, saying, “I am thrilled to welcome BrokerDeal.de to the Catena Media team and am pleased that Michael Hinterleitner, Managing Director of BrokerDeal.de, will stay with the company after the acquisition.”
This strategic purchase comes on the heels of Catena Media’s recent acquisition of the US-based affiliate site BonusSeeker.com for roughly €8 million, demonstrating the company’s ambitious expansion plan in the digital marketing industry.
BrokerDeal.de, a financial services firm experiencing rapid expansion, generated approximately $11 million in income during the initial quarter of 2018 alone. This performance sustains their trajectory of remarkable growth, following a staggering 69% surge in revenue throughout 2017.
Per Hellberg, Chief Executive Officer of Catena Media, characterized the acquisition of BrokerDeal.de as a calculated maneuver for the company, underscoring their dedication to broadening their financial services segment. Catena Media intends to utilize BrokerDeal.de’s knowledge base and assets to expedite their expansion within this industry.
