The EveryMatrix Group has designated Bobby Longhurst as their latest Chief Commercial Officer (CCO).
Longhurst comes to EveryMatrix from SportingTech, holding the Managing Director title for a year, supplementing his vast expertise from prior positions at organizations such as Pronet Gaming and SBTech. He conveyed significant eagerness to become a part of EveryMatrix “during this phase of their expansion trajectory” and shared his excitement about the prospect.
This designation is the most recent in a sequence of leadership shifts at EveryMatrix throughout the past several weeks. On January 18th, Stian Hornsletten moved from Group CCO to assume the CEO role for the company’s gaming division, creating the path for Longhurst to take on the CCO position.
Just forty-eight hours earlier, Nikolina Gacevic was named the company’s Head of Lottery. Gacevic contributes over two decades of executive and board-level background from her tenure at both the Croatian Lottery and the European Lottery.
Longhurst himself possesses over fifteen years of experience spanning various roles. He dedicated three years as the Director of Business Intelligence at a venture capital enterprise and was also the proprietor and CEO of Farrell Longhurst, his personal human capital acquisition firm. He maintained this position for seven and a half years before moving into the iGaming sector in January 2017.
Ebbe Groes, Group CEO of EveryMatrix, remarked on the appointment, saying, “We are perpetually seeking the top talent within the industry…”
Robert is a deeply esteemed individual within the online gaming sector. His proficiency in commerce, product creation, and strategic planning will be indispensable as we broaden our endeavors. We are exploring both established and emerging sectors, international markets, and state-of-the-art technologies,” Langhurst remarked. “I am enthusiastic to spearhead EveryMatrix’s commercial approach throughout this phase of expansion. We have several truly promising initiatives on the horizon.”
