The sports betting data division of the media giant IMG, IMG Arena, has inked a pact with Turkish operator Misli.com to deliver streaming services.
Misli patrons can now witness live sporting events after wagering. IMG Arena’s content repository features soccer, basketball, and table tennis.
Misli, authorized by the Turkish Sports Toto Organization, is among the few regulated online sports betting operators in Turkey. They provide national lottery wagering and a range of markets on domestic and international sports.
“Incorporating IMG Arena’s live streaming services will contribute to elevating our online sports betting offering,” stated Misli CEO Burak Simsek. “IMG Arena possesses a top-tier collection of sports rights, and their product has demonstrated its capacity to stimulate customer acquisition and retention.”
IMG Arena’s Commercial Director Andrew Corser added: “We are thrilled to collaborate with Misli.com, one of Turkey’s foremost and longest-standing licensed sports betting operators.
“This arrangement empowers Turkish bettors to enhance their wagering experience securely and efficiently by expanding access to captivating official content and observing more live sporting events they are wagering on.”
IMG Arena has recently incorporated a plethora of new sports and events into their schedule. They have inked agreements with the International Table Tennis Federation and the Brazilian National Basketball League.
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